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What doesn’t this big-box retailer sell?
When you think of Costco, you probably picture a four-pack set of deodorant, low-priced widescreen TVs, and the retailer’s famous $1.50 hot dogs. But you may not know Costco also sells insurance through CONNECT, part of American Family Insurance. You can purchase car insurance from Costco and bundle it with homeowners insurance for more savings. But is this insurance worth the switch?
On its website, Costco emphasizes that, out of those who saved money when they switched to CONNECT, the average savings for Costco home and auto bundlers was $595.86 for the first year. The key words here are “out of those who saved.”
Most insurance providers use this phrasing to neglect customers who didn’t save money by switching auto insurance companies. Costco doesn’t reveal the average savings across all customers, so there’s no way to know for sure if you can save by switching to their policy unless you request a quote from them.
Our analysis found that Costco’s average rates for full coverage are cheaper than the national average by about 10 to 30 percent, though its minimum coverage rates are higher than the national average. Exactly how much you pay will depend on unique factors like your age, zip code, driving history, and more.
That said, with CONNECT, you can potentially receive insurance discounts for the following.
CONNECT policies offer all of the typical coverages—liability, uninsured motorist, collision, comprehensive, medical payments, etc.— as well as the following optional coverages.
Your membership will reimburse you for any roadside assistance you need for issues like towing, tire changes, jump starts, fuel delivery, lock outs, and getting stuck in the snow. Like most roadside assistance programs, it does not cover the cost of batteries or fluids such as oil, gas, and coolants.
Costco roadside assistance | Massachusetts | Montana | South Carolina | Texas | All other states |
---|---|---|---|---|---|
Maximum reimbursement per occurrence | $100 | $100 | $100 | $80 | $75 |
If you’re a Costco Gold Star member and not a Costco Executive member, you must add towing coverage to your policy for an additional cost to get roadside assistance.
Windshield damage may result from a collision with another car or natural disasters like hurricanes. If your windshield can be repaired rather than replaced, CONNECT will waive your collision or comprehensive deductible.
If you get into an accident that disables your car when you’re more than 100 miles away from home, CONNECT will cover some of your travel or other accommodations.
If your car is totaled in an accident, CONNECT will cover the costs of a new vehicle as long as it is the same model. In situations you’re not able to purchase the same model, you’ll receive up to 110 percent of the car’s suggested retail price.
For new car owners, gap insurance pays for the difference between the market value of your vehicle and the amount you owe for it. CONNECT also provides new car replacement coverage during your first year of ownership.
If you have comprehensive coverage on your policy, it will also pay to replace your car’s locks and keys if your car keys are stolen. Plus, you won’t need to pay a deductible if the total replacement cost is under $250.
Costco offers more than just car insurance for its members, both through CONNECT and through other providers. Other available policies include the following.
While we only have Costco and CONNECT’s data to rely on, which undeniably does not tell the whole story, customers tend to like CONNECT. Nearly 90 percent of its Costco customers renewed their policies, while 89 percent were satisfied with the service2. It’s certainly a positive that most American Family CONNECT customers appreciated the customer service behind the products and services.
Looking beyond self-reported data, American Family, the company behind CONNECT, has great third-party ratings with J.D. Power and the Better Business Bureau (BBB). According to the J.D. Power 2024 U.S. Insurance Shopping Study, American Family, commonly known as AmFam, is the third-highest ranking midsize insurer, with a customer satisfaction rating of 702 out of 1,000 (the average is 676).3 American Family is not accredited with the BBB, but it has an A+ rating and provides customers with 71 years of experience.4
As of 2023, American Family had a 2 percent share of the U.S. property and casualty market, according to data from the National Association of Insurance Commissioners5.
If you’re not already a Costco member, you should take the membership fees into account when considering whether or not to use CONNECT as your auto insurer.
Memberships | Gold Star | Executive |
---|---|---|
Shop online and in warehouses | Yes | Yes |
Number of membership cards | 2 | 2 |
100% satisfaction guarantee | Yes | Yes |
Annual reward | No | Up to $1,250 (2% on eligible Costco and Costco Travel purchases) |
More discounts | No | Yes |
Cost per year | $65 | $130 |
CONNECT offers standard coverages and a variety of discounts for drivers with a Costco membership. The amount you save by switching to CONNECT or bundling policies may vary. However, the provider does have higher-than-average third party ratings, along with the potential to waive the deductible for certain coverages. If you’re already a Costco member, it may be worth your while to get a quote.
Costco memberships don’t make sense for everyone. If you live alone, lack storage space, or primarily rely on perishable items, being a Costco member may not save you money6.
Connect. (2022). https://www.connectbyamfam.com/
Costco Members Could Save on Auto and Home Insurance. Costco. (2022).
https://www.costco.com/auto-home-insurance-services.html
Half of Auto Insurance Customers Currently Shopping for New Policies, J.D. Power Finds. J.D. Power. (2024, Apr 30).
https://www.jdpower.com/business/press-releases/2024-us-insurance-shopping-study
American Family Insurance. Better Business Bureau. (2022). https://www.bbb.org/us/wi/madison/profile/insurance-companies/american-family-insurance-0694-5002017
PROPERTY AND CASUALTY INSURANCE INDUSTRY 2021 TOP 25 GROUPS AND COMPANIES BY COUNTRYWIDE PREMIUM. NAIC. (2022). https://content.naic.org/sites/default/files/research-actuarial-property-casualty-market-share.pdf
12 Times a Costco Membership Won’t Pay Off. Reader’s Digest. (2022, Feb). https://www.rd.com/list/when-costco-membership-not-worth-it/