
Find Your Perfect Policy: 866-843-5386
American Family is available in 19 states, and its rates are cheaper than average for many drivers.
Compare quotes from top providers
Available in 19 states, largely across the South and Midwest, customers ranked American Family second in the Central region for best customer satisfaction. Although I live in Pennsylvania, which is not one of the 19, I was intrigued by American Family’s long list of discounts along with its average prices for full coverage car insurance, which are under the national average. If you’ve got a teen driver, multiple vehicles on your policy, or a less-than-perfect driving record, consider American Family as one of your best auto insurance options.
Lower-than-average rates for full coverage car insurance
Long list of discounts
Usage-based program for safe driving
Only available in 19 states
Lower-than-average claims experience ratings
American Family offers below average rates for drivers with clean records, as well as those with DUIs, poor credit, or a speeding ticket. It’s also worth checking out if your household has a teen drivers, as the company gives discounts for having multiple cars as well as multiple policies, like home and auto bundles. On the other hand, American Family’s rates are above-average for drivers with an at-fault accident.
All that said, your quoted rate may differ widely from the average, so it’s worth getting a quote to see exactly how much you’ll pay.
American Family is available to customers in 19 states:
American Family costs an average of $1,936 per year for full coverage car insurance, about 19 percent lower than the national average. When it comes to minimum coverage, American Family is slightly lower than average, costing $604 a year compared to the national average of $635.
Company | Average annual premium for full coverage | Average annual premium for minimum coverage |
---|---|---|
American Family | $1,936 | $604 |
AAA | $3,014 | $1,056 |
Allstate | $2,605 | $840 |
Erie | $1,647 | $581 |
Farmers | $2,979 | $1,002 |
GEICO | $1,731 | $517 |
Nationwide | $1,808 | $718 |
Progressive | $1,960 | $638 |
State Farm | $2,167 | $674 |
Travelers | $1,597 | $576 |
USAA | $1,407 | $417 |
National Average | $2,399 | $635 |
If you have a less-than-perfect driving record, you may find lower rates with American Family. In particular, its rates for drivers with speeding tickets and bad credit are lower than the national average, by 11 percent and 16 percent respectively.
Driver profile | American Family average annual rate for full coverage | National average annual rate for full coverage |
---|---|---|
Clean record with good credit | $1,936 | $2,399 |
Driver with a DUI | $3,091 | $3,305 |
Driver with an at-fault accident | $3,098 | $2,812 |
Driver with bad credit | $2,820 | $3,377 |
Driver with speeding ticket | $2,243 | $2,511 |
Because I’m a pretty good driver, I’d want to save by enrolling in DriveMyWay, American Family’s usage-based insurance (UBI). Not only would I get a 10 percent discount just for enrolling, but based on how safely I drive, I could save another 5 to 20 percent, more than a decent chunk.
If you display unsafe driving behaviors, your rate could actually increase with the DriveMyWay program.
To sign up, I’d enroll in the program through my agent and download the MyAmFamDrive app on my iPhone. The app would measure my safe driving behaviors for 100 days, and then would give me my discount. For the biggest discount, don’t use your phone while driving, brake softly, drive the speed limit or below, and avoid driving at night.
There was also a low mileage discount, which I’d recommend to anyone who drives less than 8,000 miles per year. Given the amount of people that work from home nowadays, many people could benefit from this discount.
Here is a complete list of the discounts that American Family offers:
I find it notable that American Family offers four discounts for young drivers specifically, including one for volunteer work that I haven’t seen elsewhere. Teens are more expensive to insure than drivers in any other age group, so these discounts could go a long way.
Because I’m from Pennsylvania, when I entered my zip code, I was told that American Family doesn’t offer coverage in my state. However, had I been within American Family’s territory, I could have continued my quote either online, or called a phone number. There was also an option of meeting an insurance agent locally. To find a local agent, all I had to do was enter my zip code.
In addition to the standard auto insurance coverages, including liability, collision, comprehensive, medical payments coverage, personal injury protection, and uninsured/underinsured motorist coverage, American Family offers a number of add-ons such as:
American Family offers accident forgiveness for someone who has switched from another company and has no accidents for the past five years. If they have an accident with American Family, their rates won’t increase. It’s a good deal, considering some providers require you to have been a customer for several years before offering accident forgiveness.
Note that American Family is not available in every state. Here’s a list of states it is available in:
Generally, American Family ranks well when it comes to financial strength and customer satisfaction. One exception is its customer reviews from the Better Business Bureau, though it’s worth noting that most insurance companies have poor customer reviews on BBB.
According to the National Association of Insurance Commissions, American Family received fewer than the expected number of complaints for a company of its size, which is not the case with many of its competitors.
Category | Rating |
---|---|
AM Best | A1 |
Better Business Bureau | A+ rating, 1.13 out of 5-star customer rating2 |
J.D. Power Customer Satisfaction | 674/1,000 in Central region (above average) |
Moody’s | Stable |
National Association of Insurance Commissioners Complaint Index Score | 0.874 (1 is considered average) |
Standard and Poor’s | A-4 |
On J.D. Power’s Auto Insurance Study, American Family ranked above average for customer satisfaction everywhere except the North Central region. It also ranked below average in the usage-based insurance category5.
Region | American Family | Average |
---|---|---|
California | 672* | 637 |
Central | 674 | 647 |
North Central | 642 | 652 |
Northwest | 655 | 643 |
Southwest | 656 | 635 |
Usage-based insurance category | 800 | 821 |
*score is for CONNECT, auto insurance that American Family offers in partnership with Costco
To file a claim with American Family, I could either do it on the website, on the app, over the phone, or in person with a local insurance agent. However, the company makes it clear that the fastest way is to file a claim online or in the app. For vehicle repairs, you can receive payments in as little as one to two days, but accidents with serious injuries will take longer.
In J.D. Power’s 2024 U.S. Auto Claims Satisfaction study, American Family scored below the national average, 692. On the CRASH Network’s 2025 report on claims satisfaction, it ranked 62 out of 97 with a C+ letter grade6. Both reports reflect a less than satisfactory claims experience, which is important to consider when shopping for a provider.
I found the American Family website to be really easy to use. I could find whatever information I was looking for, for example on discounts and coverages, very quickly. I also had few issues testing out the company’s apps, both the main American Family app as well as the DriveMyWay app, which, confusingly, is called MyAmFamDrive (it just rolls off the tongue, doesn’t it?).
That being said, I think the iPhone apps are better than the Android apps across the board. For example, with the MyAmFamDrive Android app, some users complained that it was overly-sensitive to detecting hard braking, which could raise rates even higher than before. This is a problem I see with many UBI apps. The technology is fairly new, so it often comes with some hiccups. However, I like that AmFam’s customer support responded to the bad reviews, offering customers their assistance.
App | Rating (out of 5) |
---|---|
American Family | iPhone — 4.7 stars
Android — 3.4 stars |
MyAmFamDrive (DriveMyWay) | iPhone — 4.4 stars
Android — 3.9 stars |
We base our reviews on four key factors:
Read more about our methodology and ratings.
Overall, American Family has affordable rates, many auto insurance discounts, and strong financial and customer strength ratings. It’s a great option for drivers of all profiles, including young drivers and those with a DUI.
American Family is actually not so expensive. The average annual cost of full coverage is only $1,936 at American Family, while the national average is $2,399, 19 percent higher. The provider also offers lower-than-average rates for high-risk drivers with bad credit or a DUI. That being said, American Family is, on average, slightly more expensive than the national average for drivers with an at-fault accident.
There is no other insurance company that owns American Family Insurance. Rather, it is a subsidiary of American Family Mutual Insurance Company, according to the U.S. Securities and Exchange Commission.
No, American Family is not the same as The General. American Family acquired The General in 2012 and continued operating both companies separately. In 2024, American Family Insurance sold The General to Sentry.
The states that have American Family insurance include:
AM Best Revises Issuer Credit Rating Outlook to Stable for American Family Mutual Insurance Company, S.I., Core Affiliates and American Family Life Insurance Company AM Best. (2024, Oct).
https://news.ambest.com/PR/PressContent.aspx?altsrc=2&refnum=35331
Business Profile: American Family Insurance. Better Business Bureau. (2025).
https://www.bbb.org/us/wi/madison/profile/insurance-companies/american-family-insurance-0694-5002017
Results by Complaint Index. NAIC. (2025).
https://content.naic.org/cis_refined_results.htm?TABLEAU=CIS_COMPLAINTS&COCODE=10386&REALM=PROD&COCODE=10386&REALM=PROD
American Family Mutual Outlook Revised To Stable From Negative On Revised Criteria; ‘A-‘ Ratings Affirmed
. S&P Global. (2024).
https://disclosure.spglobal.com/ratings/en/regulatory/article/-/view/type/HTML/id/3131479
Trust Emerges as Top Driver of Customer Satisfaction with Auto Insurance as Prices Continue to Surge, J.D. Power Finds
. J.D. Power. (2024, Jun).
https://www.jdpower.com/business/press-releases/2024-us-auto-insurance-study
Top Rated U.S. Car Insurance Companies for 2025. Crash Network. (2025).
https://www.crashnetwork.com/irc/