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If you want to buy Allstate-backed auto insurance quickly and online, Esurance provides a frictionless process.
I’ll be honest: As a millennial, I’ll do anything to avoid a phone call. That’s why I was initially intrigued by Esurance, Allstate’s online insurance company that lets me get a quote, choose coverages, and pay for my premium completely online. Plus, with lower-than-average pricing, Esurance is going to appeal to a lot of people, not just antisocial millennials like me.
We’ve also rounded up the best cheap auto insurance companies and put together a guide for first-time auto insurance buyers.
Online quoting and buying process
Bundle auto with home or motorcycle insurance
Average annual cost is 12 percent below the national average
High rates of customer complaints
Not available in Alaska, Delaware, Hawaii, Montana, New Hampshire, Vermont, Wyoming, or Washington, D.C.
Many policies are underwritten by Allstate or its affiliates — not Esurance itself
With an average annual rate of $1,712, Esurance’s costs are 12 percent below the national average when it comes to full coverage car insurance. It’s also cheaper than average for those with an at-fault accident on their record, with an average rate of $2,687 per year compared to the national average of $2,809. However, Esurance is actually 33 percent above the national average when it comes to minimum coverage, with an average cost of $728 compared to $547, so it may not be the cheapest option if you just want your state’s minimum coverages and limits required.
In every state except California, Hawaii, Michigan, and Massachusetts, insurance companies can base your rate on your credit score, as people with a low credit score tend to have more claims.
Company | Average annual premium for full coverage | Average annual premium for minimum coverage |
---|---|---|
Allstate | $2,639 | $597 |
American Family | $1,785 | $713 |
Erie | $1,495 | $483 |
Esurance | $1,712 | $728 |
Farmers | $2,320 | $634 |
GEICO | $1,572 | $413 |
Nationwide | $1,805 | $613 |
Progressive | $1,891 | $481 |
State Farm | $1,697 | $482 |
Travelers | $1,630 | $530 |
USAA | $1,322 | $356 |
National average | $1,924 | $547 |
Driver profile | Esurance average annual rate for full coverage | National average annual rate for full coverage |
---|---|---|
Good driver with good credit | $1,712 | $1,924 |
Driver with a DUI | $4,173 | $3,328 |
Driver with an at-fault accident | $2,687 | $2,809 |
I’m a relatively safe driver. I’ve never caused an accident or had a DUI, which is why I was intrigued by Esurance’s usage-based insurance (UBI) program, DriveSense. Essentially, all I would have had to do is download the DriveSense Mobile by Esurance app onto my iPhone. That was literally it. The app knew once the car was moving and automatically tracked my trips (when I was a passenger in a friend’s car, I simply opened the app and put it on standby mode, or deleted the trip afterwards if I forgot.) Using the data from my first 50 trips, Esurance would calculate my discount, on top of the discount I got just for signing up.
But note that your premium could actually increase if your driving behaviors aren’t safe, and to maintain the discount, all drivers on your policy will need to download the app. So, while this is a good option for safe drivers, it is a poor option for unsafe drivers. It’s also not available in every state, but it’s an option if you live in:
Aside from DriveSense, Esurance offers a discount for bundling auto insurance with other types of policies, like renters, homeowners, and motorcycle insurance. However, those were the only two discounts available to me, which pales in comparison to most of the other car insurance companies I’ve investigated.
I live in Pennsylvania, so when I typed in my Philadelphia ZIP code, I was surprised that Esurance doesn’t actually underwrite policies in the Keystone State. Rather, when I said that I was not already covered by insurance, Direct Auto was the underwriter. To test it out, I started the process over and said that I was currently covered by other insurance, and then I got directed to Allstate. Why the different underwriters? Direct Auto is known for providing coverage to high-risk drivers, and having a lapse in insurance makes you high risk. Plus, Allstate owns Direct Auto along with Esurance.1 The plot thickens.
To test it out further, I put in my old Brooklyn ZIP code and was automatically redirected to Allstate. While I didn’t try out the quote process for all 50 states, it’s unclear if Esurance underwrites any of its own policies. If that’s the case for your ZIP code, it may make sense to go straight to the company that’s actually underwriting your policy and not use Esurance as a middle man.
In addition to standard car insurance coverages like liability, uninsured/underinsured motorist liability, collision and comprehensive coverage, medical payments coverage, and personal injury protection, Esurance offers:
Just like the discounts, this is a pretty small number of coverages. There’s no accident forgiveness, no new-car replacement coverage, and no classic car coverage, to name a few.
If you want more options, check out our Allstate review, as Esurance’s parent company offers a much wider range of coverages, including classic car coverage, personal umbrella coverage, and car insurance for driving in Mexico.
While some third-party companies rate Esurance as its own entity, others review Allstate only. Overall, Esurance has positive financial strength reviews. However, I was concerned by the amount of complaints Esurance has received via the National Association of Insurance Commissioners’ Customer Complaint Index. The company has a 16.54, meaning it’s received nearly 17 times as many complaints as it should for a company of its size. This is among the worst ratings I’ve ever seen, leading me to think that customer service is a weak spot for Esurance.
Category | Esurance score/rating |
---|---|
J.D. Power Claims Satisfaction | 816 out of 1,000 in California (under Allstate); above average2 |
Better Business Bureau | 1.12 out of 5-star customer rating, A+ customer rating3 |
AM Best | A+ (Superior)4 |
National Association of Insurance Commissioners Customer Complaint Index | 16.545 |
Moody’s | A3 senior6 |
Standard & Poor’s | BBB+ (stable) |
It’s very straightforward to file a claim with Esurance. I could do it online, by contacting my claims rep over the phone, or by using the Esurance app. But while that all sounds well and good, I was concerned by what I found when I looked into Esurance’s (via Allstate) third-party ratings regarding claims. In the 2024 CRASH Network Report, Allstate got a D+ rating, making it the lowest-ranked of the top 10 insurers.7 Numerically, that score translates to a 315, while the national average is 657, more than twice as high. Altogether, Allstate is ranked 80th, and when there are only 88 companies on a list, you know it’s a bad sign.
On a brighter note, Allstate fared well when it came to J.D. Power’s 2023 Claims Satisfaction study, with an overall rating of 882 out of 1,000 (the national average is 878). In general, the claims process goes faster if you use features like photo claims in the Esurance app. Just add a few photos right in the app, and you’ll receive a response in as little as one day. I recommend using this feature, if it’s available in your state, but make sure the damage is properly visible. Otherwise, it could lengthen the claims process significantly.
Esurance’s website, while it looks nice and color coordinated, is pretty basic in terms of actual information. There was a little information about coverages and discounts, a space to submit claims, and exactly eight frequently asked questions and answers. That was it; there was no extensive support section or information about which policies, like photo claims, are available in specific states.
As far as Esurance’s apps go, there are two available: One is the regular Esurance app, which allows you to check out your policy, view your ID card, update your contact information, submit and track claims, and change coverages.
There’s also the DriveSense app, a requirement for that discount.
In general, I had no issues with the Esurance app, but the DriverSense Android app didn’t fare as well. Android users said it often didn’t record trips, leaving them indefinitely in “trips calculating” mode and requiring the user to start from scratch. So, if you’re an Android user, DriveSense may not make much sense for you, pun intended.
App | Rating (out of 5) |
---|---|
Esurance Mobile | iPhone — 4.8 stars
Android — 4.3 stars |
DriveSense Mobile by Esurance | iPhone — 4.5 stars
Android — 2.7 stars |
Whenever we review an insurance company, we are keeping the following factors in mind for assessment:
Yes. Esurance is a good company for auto insurance due to its strong creditworthiness, its lower-than-average annual cost of full coverage insurance, and its discount for safe driving. However, it’s not the best company for customer service, as it has higher-than-average rates of customer complaints to the National Association of Insurance Commissioners. Also, many of its policies are underwritten by Allstate, its parent company, or Direct Auto, another Allstate affiliate.
Some companies with cheaper average annual costs for auto insurance include:
That being said, Esurance’s average annual price is only $1,712, which is 12 percent below the national average.
Yes. As of April of 2024, Allstate still owns Esurance.
It’s unclear if Esurance is being phased out. Despite the 2019 announcement from Allstate that the company will phase out the Esurance brand in 2020, as of April 2024, Esurance still exists as an Allstate-owned brand that accepts new customers. According to a 2020 press release from Allstate, the company has instead decided to merge Esurance and Allstate’s brand direct operations, restructuring the brands so that Esurane can remain. That being said, some Esurance customers are redirected to Allstate or another of Allstate’s affiliates, Direct Auto, so it’s unclear if it underwrites any of its own policies or if it will be phased out eventually.
Why Choose Direct Auto Insurance? Direct Auto Insurance. (2024).
https://www.directauto.com/about-direct
Auto Insurance Customer Satisfaction Plummets as Rates Continue to Surge, J.D. Power Finds. J.D. Power. (2023, Jun 13).
https://www.jdpower.com/business/press-releases/2023-us-auto-insurance-study
Allstate Insurance. Better Business Bureau. (2024).
https://www.bbb.org/us/il/northbrook/profile/insurance-companies/allstate-insurance-0654-12014144
Rating and state licenses. Esurance. (2024).
https://www.esurance.com/legal/rating-and-state-licenses
Esurance Prop & Cas Ins Co National Complaint Index Report. National Association of Insurance Commissioners. (2024).
https://content.naic.org/cis_refined_results.htm
Allstate Corporation (The). Moody’s. (2024).
https://www.moodys.com/credit-ratings/Allstate-Corporation-The-credit-rating-600010717/reports
Top Rated U.S. Car Insurance Companies for 2024. Crash Network. (2024).
https://www.crashnetwork.com/irc/