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Last updated: August 8, 2024

Insurify Insurance Broker Review 2024

Compare top auto insurance companies in minutes with Insurify.

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Whether you’re a high-risk driver or someone with a clean driving record, Insurify is a way to compare multiple car insurance companies at once. Because you will have already entered your information, you know that each company has accepted your driver profile, vehicle type, and insurance history, saving you time filling out form after form on individual company websites just to find out they don’t want you as a customer. This all happens because Insurify is a broker, not an insurance agent. In other words, it doesn’t actually sell or underwrite insurance policies, but rather, shops around the customer to the market, figuring out which deal is best.

Available in all 50 states and Washington, D.C., Insurify is an easy way to shop the car insurance market at once. I would recommend it to anyone looking to save money, with some caveats. I’ll go into detail below.

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Quick Look: Insurify Pros & Cons

Pros

  • No broker’s fee

  • Shops policies from multiple companies

  • Easy online experience

Cons

  • No actual quotes from Insurify

  • Getting estimates requires more forms with third party providers

How Insurify Works

Insurify is an insurance broker, not an insurance agent. What’s the difference between agents and brokers? While agents represent specific insurance companies, like Progressive, brokers represent you, the buyer, to multiple companies. Brokers will present you with a range of options, not just a quote from a single provider. Similar to Experian, Insurify is a broker that does not charge the user for its services. Rather, you’ll fill out your personal, vehicle, and driving history information and will get offers from multiple providers.

How Insurify Works

Instead of customers paying for broker services, the insurance companies themselves pay every time Insurify delivers from a customer, or even a click.

Who Is Insurify Best For?

Anyone can use Insurify to shop the auto insurance market, but it will work better for some people rather than others.

Insurify is best for you if you:

  • Want to compare multiple car insurance companies at once
  • Want to get quotes online
  • Want to complete the purchase process online

However, I’d recommend another option if you:

  • Are not tech-savvy
  • Want to work with an in-person agent or broker

How Much Does Insurify Cost?

Since Insurify connects you with a variety of providers, the cost of your insurance will depend on the providers themselves and not on Insurify.

Insurify Quote

While I can’t tell you what your exact premiums will be, the averages below will give you an idea of what you can expect. Learn more about the cost of auto insurance.

Company Average annual premium for full coverage Average annual premium for minimum coverage
National average $1,924 $547
AAA $2,211 $894
Allstate $2,639 $597
American Family $1,785 $713
Erie $1,495 $483
Farmers $2,320 $634
GEICO $1,572 $413
Nationwide $1,805 $613
Progressive $1,891 $481
State Farm $1,697 $482

How You Can Save On Your Policy with Insurify

Saving on your Insurify policy will mean different things depending on which provider you choose. For example, when I looked deeper into Progressive, Insurify’s top recommendation for me, I found a few discounts that applied to me.

Multi-Policy Discount

One way to save money is by grouping multiple policies under the same provider. With Progressive, I could have combined my auto insurance with:

  • Home, condo, or renters insurance
  • Boat insurance
  • Motorcycle insurance
  • RV insurance

While savings may vary, the average is 5 to 7 percent, and around 20 percent if you bundle home and auto.

Safe Driver Discount

At the risk of bragging, I’m a pretty safe driver. That’s why I joined Progressive Snapshot, the company’s version of UBI, or usage-based insurance. Basically, I used Progressive’s Snapshot app to track my driving behaviors, everything from my braking and accelerations to my late night driving, mileage, and distracted driving. Savings may vary, but the average driver who saved using Snapshot saved $231 over the course of the year.

Homeowner Discount

Lastly, I am a new homeowner, which meant that I got a discount on my auto insurance. This applies to anyone who owns a home, even if it’s not insured by Progressive.

Here is a complete list of all the potential savings with Progressive, but note that they vary by company:

  • Automatic payments
  • Bundling
  • Continuous insurance
  • Distant student
  • Good student
  • Homeowner
  • Multiple vehicles
  • Online quotes
  • Paperless documents
  • Pay-in-full
  • Safe driving
  • Sign up online
  • Teen driver1

My Experience Getting a Quote with Insurify

Getting a quote from Insurify didn’t take me long; probably only about 10 minutes total. However, the process wasn’t as smooth as I wanted it to be.

First, I filled out information about my claims and accident history, my current insurance, my vehicle, etc. I also filled out personal information like my home address, phone number, and birth date.

Insurify Accident History

Once I was done filling out the form, Insurify provided me with a list of insurance companies that would accept me. However, unlike Experian, which showed me the quotes on its website itself, Insurify didn’t actually show me any quotes. To find out what I would pay with each provider, I clicked on View Deal and was redirected to each provider’s website.

Insurify Offers

I chose Progressive and had to fill out some more specific information about my vehicle make, model, and model year, the drivers on my policy, etc. Finally, once I had filled out all that information, I got three quote insurance quotes from Progressive, for anywhere from $144.13 to $241.16 for a six-month package. Progressive’s pricing is pretty reasonable, but finding out if it’s the absolute cheapest would have required me to complete the process with the other providers. Not the most efficient thing in the world!

Progressive Quote

Still, using Insurify definitely took less time than getting quotes from individual companies, but overall, I would have loved it if the Insurify website itself told me quote estimates.

TIP:

If you’d prefer a company that displays estimated quotes, check out Experian, another insurance broker and one of Insurify’s main competitors.

What Types of Auto Insurance Coverage does Insurify Offer?

Because Insurify works with a wide range of insurance companies, essentially, you should be able to find the coverages you’re looking for. Every company is going to have not only minimum coverage, but also full coverage car insurance, which includes liability, collision, comprehensive, and uninsured/underinsured motorist coverage, as well as medical payments coverage and personal injury protection (PIP.) But if you do a little digging, you can find companies with extras, such as:

  • Rideshare coverage: Anyone who drives for Uber or Lyft needs rideshare insurance. While rideshare companies insure drivers while they have passengers in their vehicles, they aren’t covered when they’re waiting to be matched, or driving to pick up a passenger.
  • Gap coverage: Required for loaned or leased vehicles, gap insurance means that you won’t be paying for your car after you total it. It covers the gap between your car’s actual cash value, what it is worth today, and the balance left on your auto loan or lease.
  • Classic car coverage: Insuring classic cars is different than insuring regular cars. For example, while regular cars lose value the second you leave the dealership, classic cars hold or even appreciate in value. You’ll need to protect your investment with classic car insurance, which not all companies offer.
  • Rental car reimbursement: Different from rental car coverage, which is insurance for rental cars themselves, rental car reimbursement pays the cost of rental cars when your car is being repaired or replaced under a covered claim. Typically, your insurance will cover your rental car up to a daily amount, for a limited number of days. If you are dependent on your car to get around, this insurance will come in handy the next time your car’s in the shop.
  • Travel expenses coverage: Typically an add-on to rental car reimbursement, travel expenses coverage covers, well, your travel expenses if your car breaks down a certain distance from home. It covers lodging, food, and transportation costs that you incurred as a result of a covered claim.

DID YOU KNOW?

Personal auto insurance does not cover any commercial activity, which includes driving for rideshare companies. Read our list of the best rideshare insurance to find companies to fill in the gaps.

Insurify: Customer Satisfaction Data

Typically, I use J.D. Power’s annual surveys to gauge customer satisfaction with auto insurance companies. But remember, Insurify is a broker, not an agency, so I had to turn to customer reviews on Trustpilot and the Better Business Bureau (BBB).

I was very impressed with how Insurify fared. It has a 4.8 out of five-star rating on Trustpilot.2 Not only that, but it has a 4.56 out of five from customers on the BBB, and an A+ from the BBB itself. Insurify has been BBB-accredited since 2020, which should make you feel better about entering your personal information.3

Insurify BBB

Filing a Claim with Insurify

Technically, this heading is a misnomer, as I’d never file a claim with Insurify. Rather, I’d file a claim with the insurance provider that Insurify connected me with. The claims process would depend on that provider. Some companies offer online claims, over the phone claims, email claims, or even snail mail claims. Make sure your provider makes it easy for you to file claims.

To gauge customer satisfaction with the claims process, check out J.D. Power’s Auto Claims Satisfaction Study, an annual survey of nearly 10,000 real auto insurance customers who have settled claims within the past nine months.4 You can also check out the annual CRASH Network Report, which asks auto repair shops about provider’s handling of policies and payments.5

Insurify App

Insurify makes it easy to compare quotes from multiple car insurance companies in minutes. The form displayed only one or a few questions at once, so it wasn’t overwhelming, and I liked the fact that it showed me my progress at the top. My only complaint is that I wasn’t given actual estimated quotes at the end, so I didn’t really get the information I was looking for, only companies that would accept me.

I also checked out Insurify’s app, which has average ratings: a 3.7 from iPhone-users and a 3.6 from Android-users. I can understand why. Although I’d already made an account and gotten recommended companies online, when I opened the app, it had me start the quote process over again. When I pressed the help button, I was shown the below page suggesting I either talk to an agent over the phone or email the company. I couldn’t figure out a way to sign in and access my existing information, and others complained about this in the app’s reviews, as well.

Insurify App Help

While I’m pleased that there is an easy way to contact a real human, not being able to sign into an account on an app is strange, not to mention more than a little cumbersome.

Recap

Insurify is an online broker that shops the auto insurance market for you, with strong ratings from Trustpilot and the Better Business Bureau. It’s a good option for people who like to shop online, including high-risk drivers. Once you enter your information, Insurify presents you with a list of insurance companies that will accept you as a customer. However, it may not present quote estimates. Instead, you’ll be redirected to the insurance company’s website, and enter your information there to receive a quote.

Frequently Asked Questions

Is Insurify car insurance legit?

Insurify is a legitimate company that brokers car insurance to customers. It has an A+ rating with the Better Business Bureau (BBB) and has been accredited since 2020, with 11 years of business as of 2024. The company is licensed in all 50 states plus Washington, D.C. and has a 4.8 out of five-star rating on Trustpilot, as well as a 4.56 rating from customers on the BBB.

Who owns Insurify insurance?

Insurify, formerly Ensurify, is not owned by any other company. Rather, it was founded by three people in 2013 and has since raised millions of dollars in seed funding rounds from companies like Nationwide Ventures and MassMutual Ventures.

Is Insurify free to use?

Yes, Insurify is free to use for customers.

How does Insurify make money?

Insurify makes money through commissions. If a user buys a policy after Insurify connects them to the company, the insurer would pay Insurify a commission. If the quote did not include a price, the company would pay for a click to its site, meaning it’s a cost-per-click model, not cost-per-transaction.

Methodology – How We Review Insurance Brokers

Since insurance brokers shop the auto insurance market for you, rather than directly sell you insurance, we review them differently:

  • User experience: I personally navigate the process to assess how straightforward it is to obtain multiple quotes and purchase a policy through the broker.
  • Customer satisfaction ratings: So that my findings aren’t solely based on my experience, I review customer ratings on Trustpilot and the Better Business Bureau.
  • Online tools: I evaluate a broker’s website and mobile app to see if they are user-friendly for all customers.

Given that coverage options, discounts, claims practices, and premiums vary among providers, I can’t evaluate Insurify on these aspects, as it functions as a broker rather than an insurance provider. Our comprehensive reviews offer detailed information on each auto insurance provider.

Aliza Vigderman
Written by:Aliza Vigderman
Senior Writer & Editor
A seasoned journalist and content strategist with over 10 years of editorial experience in digital media, Aliza Vigderman has written and edited hundreds of articles on the site, covering everything from plan coverages to discounts to state laws. Previously, she was a senior editor and industry analyst at the home and digital security website Security.org, previously called Security Baron. She has also contributed to The Huffington Post, SquareFoot, and Degreed. Aliza studied journalism at Brandeis University.

Citations

  1. Auto Insurance Discounts. Progressive. (2024).
    https://www.progressive.com/auto/discounts/

  2. Insurify. Trustpilot. (2024).
    https://www.trustpilot.com/review/insurify.com

  3. Insurify. Better Business Bureau. (2024).
    https://www.bbb.org/us/ma/cambridge/profile/insurance/insurify-0021-138580

  4. Auto Insurers Manage Customer Expectations as Repair Cycle Times Double in Two Years, J.D. Power Finds. J.D. Power. (2023, Oct 26).
    https://www.jdpower.com/business/press-releases/2023-us-auto-claims-satisfaction-study

  5. Top Rated U.S. Car Insurance Companies for 2024. Crash Network. (2024).
    https://www.crashnetwork.com/irc/