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A deep dive into Nationwide auto insurance
Nationwide has been offering car insurance to Americans for nearly 100 years. It serves millions of customers and is the nation’s 10th-largest auto insurance provider.1
Parents of teen drivers, drivers with bad credit, low-mileage drivers, and people with good driving habits may save more with Nationwide than they would with other providers. And if you value working directly with an agent and being able to speak with another human about your insurance needs, Nationwide’s free insurance assessments may appeal to you.
Nationwide is a large provider, offering all the standard coverages, a solid but familiar set of discounts, and excellent third-party customer service and financial strength scores. However, even as a large-scale provider with standard insurance options to meet the needs of the average customer, Nationwide offers unique perks, add-ons, and affordable rates that appeal to specific drivers.
As a senior staff writer and editor at AutoInsurance.com and a State Farm customer, I’m always eager to discover what makes particular brands different, more competitive, or more compatible with specific driver types. For some specialized providers, like USAA (military insurance) or Direct Auto (high-risk insurance), it’s easy to see those distinctions. Those differences are less clear for other brands, especially some of the larger providers that offer standard coverages, similar sets of car insurance discounts, and solid third-party customer service/financial strength scores.
Below, I’ll dive deep into Nationwide’s auto insurance offerings, highlighting features, rates, and discounts that stand out to me as better, different, or more compatible for specific driver types.
Affordable for drivers with bad credit
Attractive loyalty perks
Cheap rates when adding a teen to your policy
Free one-on-one insurance reviews and consultations
Slightly higher average rates than competitors
No rideshare coverage
Nationwide is best for safe drivers, individuals with a low credit score, and parents of teens seeking affordable insurance.
Nationwide Is Best for Those Who:
Nationwide Is Not Best for Those Who:
Although I’m a State Farm customer, there are a few reasons I would consider switching to Nationwide. If, for example, my credit score took an unexpected plummet — let’s hope that doesn’t happen — I would consider Nationwide, as its prices are among the lowest for drivers with bad credit. With an average rate of $2,421 for drivers with bad credit, Nationwide ranks lowest on several data sets, often right behind or just in front of GEICO, depending on the study.
Here’s how Nationwide’s averages compare the nation by credit score:
Credit rating | Nationwide average annual rate for full coverage | National average annual rate for full coverage |
---|---|---|
Good driver with good credit | $1,805 | $1,924 |
Driver with bad credit | $2,421 | $3,315 |
Nationwide’s average rate of $2,421 is nearly $1,000 cheaper than the national average, making it one of the most competitive providers for individuals with a poor credit score.
Part of why I’m a State Farm customer has to do with my family’s State Farm policy. Because I share a policy with multiple people, I benefit from multi-vehicle discounts, bundling discounts, loyalty discounts, and more. Being able to combine policies with family members completely changes the way I shop for car insurance, incentivizing bundling and loyalty discounts over my individual driving profile.
I would also consider Nationwide if I were a business owner who owned a fleet or needed to add a teen driver to my policy. Nationwide offers a lot of perks for drivers that fit both those profiles. Below, I’ll walk you through coverages and discounts for each profile type.
On average, Nationwide charges $1,805 for full coverage, which is about $100 less than the national average. It’s neither the cheapest nor the most expensive insurance, so evaluating your needs and driver profile alongside Nationwide’s discounts and offerings is essential.
Nationwide’s rates are lower than average for teens, people with bad credit, safe drivers, and low-mileage drivers. If you don’t fit into one of these categories, your rates might be higher than the average we presented. Since I drive often and have a good credit score, Nationwide likely won’t be able to beat all the perks I get with my State Farm family plan.
Check out the table below to see how Nationwide stacks up with other major national insurers.
Company | Average annual premium for full coverage | Average monthly premium for full coverage |
---|---|---|
USAA | $1,322 | $110 |
Erie | $1,495 | $125 |
Travelers | $1,630 | $136 |
GEICO | $1,572 | $131 |
State Farm | $1,697 | $141 |
American Family | $1,785 | $149 |
Nationwide | $1,805 | $150 |
Progressive | $1,891 | $158 |
AAA | $2,211 | $184 |
Farmers | $2,320 | $193 |
Allstate | $2,639 | $220 |
National Average | $1,924 | $160 |
In this section, we will look at Nationwide’s discounts and average rates, with special attention to its safety discounts. You should consider Nationwide if you qualify for some or most of these discounts or if you fit the ideal driver type (safe drivers, teens, bad credit, low mileage).
Here’s a brief view of all of Nationwide’s advertised discounts:
Nationwide has two usage-based insurance programs: SmartRide and SmartMiles. SmartRide rewards you for safe driving, while SmartMiles is a pay-per-mile insurance plan.
If I were to sign up for these programs, I’d have to download an app (SmartRide) and receive a plug-in device so Nationwide can track my driving (SmartMiles). The safer I drive and the fewer miles I drive each month, the less I’d pay for car insurance.
I currently don’t have any safety tracking programs because my insurance is already relatively low. However, if my premiums were higher and I was looking for savvy ways to save, I would look into signing up for either a safe-driver tracking program or pay-per-mile program.
Below I’ll show you how to sign up for each of these programs.
You get a 10 percent discount for signing up for SmartRide, and up to 40 percent off depending on your driving behaviors. Nationwide advertises that most drivers receive their first discount within 80 days. This is faster than some other providers, like State Farm, which make you wait until your next renewal for your safe driving discount.
After you sign up for SmartRide, you’ll download the app so Nationwide can track your driving habits through your phone. If you also participate in SmartMiles, you’ll use a plug-in device instead. The app/device will track your driving habits, score you based on those habits, and reward you for safer driving.
Nationwide tracks four key metrics via SmartRide:
If you score well for each of the four metrics, you can save up to 40 percent on your premium. That is a considerable chunk, even compared to the most competitive safety driving tracking programs.
SmartMiles is a separate pay-per-mile auto insurance program that tracks how many miles you drive each month.
SmartMiles calculates your premium based on two numbers: your flat-based rate, which stays the same each month, and your per-mile rate, which fluctuates based on how many miles you drive each month.
In the example above, the base rate is $60, which stays $60 for each month within a renewal period, and the driver gets charged $0.07 per mile per month. A charge of $35 for their pay-per-mile means the driver logged 500 miles that month. Assuming similar mileage throughout the month, they pay only $1,140 per year, or nearly half the national average. Those are huge savings, making pay-per-mile insurance a very attractive alternative to standard insurance for those who don’t drive often. Nationwide also has a road trip exception, meaning it won’t charge for more than 250 miles per day. In addition, at your renewal, you can save up to 10 percent for safe driving.
You can access SmartMiles within the Nationwide SmartRide App. SmartRide has a 4.6-star rating (out of 5) in the Apple App Store and a 4.4-star rating on Google Play.
At the moment, pay-per-mile insurance isn’t a viable option for me because I drive around 1,000 miles per month. If I had the same flat rate and pay-per-mile rate in the image above, I’d have to pay $130 each month, or $1,560 per year, which is more than I currently pay for car insurance. While SmartMiles is a great option for people who drive around 500 to 750 miles per month, you have to consider your personal driving needs and whether or not pay-per-mile insurance makes sense for you.
Both SmartMiles and SmartRide come with a host of other neat features, like trip summaries and safe-driver tips. If you find it difficult to qualify for some of Nationwide’s other discounts, these usage-based insurance options offer great ways to save and improve your driving.
Worried about getting penalized for having apps on while you’re driving or allowing your friends to use your phone while you’re behind the wheel? Don’t fret. Phone distraction time will not affect your discount with SmartRide. Nationwide simply offers that data to help you stay on top of your driving habits.
Discounts aside, I would also request a Nationwide quote if I had bad credit. Nationwide’s average rates are the lowest on average compared to those of other large providers.
Here’s how Nationwide’s full coverage rate for drivers with bad credit compares to competitors’:
Company | Average annual premium for drivers with bad credit | Average monthly premium for drivers with bad credit |
---|---|---|
Nationwide | $2,421 | $202 |
GEICO | $2,616 | $218 |
USAA | $2,664 | $222 |
Erie | $2,892 | $241 |
American Family | $3,132 | $261 |
Progressive | $3,456 | $288 |
Allstate | $3,582 | $294 |
Travelers | $3,732 | $311 |
As you can see, credit score has a huge impact on car insurance premiums, and can double the average rate in some cases.
Bad credit scores lead to higher premiums for a couple of reasons. First, individuals with a bad credit score are less likely to make on-time payments, which insurers see as a financial risk. Second, the Federal Trade Commission released a report that found a correlation between low credit scores and a higher frequency of claims.3 This also leads insurers to associate a low credit score with greater risk.
If I had a teen in my household and I wanted to add them to my policy, I would definitely look at Nationwide as an option.
Teens pay some of the highest rates in the country because they file more claims and get into more accidents than any other age group. Adding your teen to your policy will increase your overall premium, and by a large amount if you don’t pick the most affordable provider for teens.
Fortunately, Nationwide offers some of the cheapest rates for families with teens on average. Here’s what those numbers look like:
Company | Average annual premium for families with teens | Average monthly premium for families with teens |
---|---|---|
Nationwide | $2,581 | $215 |
GEICO | $2,663 | $222 |
State Farm | $2,806 | $234 |
Travelers | $3,074 | $256 |
Progressive | $3,241 | $270 |
Allstate | $3,357 | $280 |
Farmers | $3,461 | $288 |
Liberty Mutual | $3,503 | $292 |
Nationwide offers all of the basic coverage types you’d find in a major provider: liability, personal injury protection, collision, comprehensive, medical payments, and uninsured/underinsured motorist.
On top of that, it also offers some add-ons that you may want to consider as a Nationwide customer. Here are a few of those add-ons:
Coverage type | Coverage details |
---|---|
Rental car reimbursement | Provides you with access to a rental car or other transportation while your vehicle is in the shop after a covered accident; great for individuals who need transportation for day-to-day needs |
Gap insurance | If you finance or lease a vehicle that is totaled in an accident, this coverage will help pay the difference between the current cash value of the vehicle and what you owe on the lease or loan. |
Roadside assistance | 24/7 roadside assistance if you need help with fuel, a jump-start, towing, or other emergencies |
Accident forgiveness | No premium increase after your first at-fault accident or minor violation on your plan |
Because most cars depreciate in value over time, you may owe more on your auto loan than what it’s worth, especially in the first few years of paying off a loan. Gap insurance provides the peace of mind that your loan/lease will be fulfilled if your vehicle is totaled.
Here’s my take on these coverage options:
I want to highlight Nationwide’s commercial car insurance, which earned a spot as the best provider for fleet owners in our commercial auto insurance review.
For more on the best policies for businesses, fleet owners, delivery services, and employers, check out our guide on the best commercial auto insurance companies in the country.
Since I don’t own a business or a fleet, I can’t speak to the merits of this insurance; however, from my research, I can say it has a lot of great features that you may want to know if you’re a business owner.
Among Nationwide’s many coverages for delivery services, business owners, and fleet owners, you can benefit from its free telematics program, Vantage 360 Fleet.
Vantage 360 Fleet offers:
As this is an entirely free service, I can’t think of any reasons why a business owner wouldn’t take advantage of the discount and safety perks.
With no firsthand experience with Nationwide’s customer service, I’ve analyzed third-party customer reviews to see what customers have to say about working with Nationwide.
Here’s a succinct summary of those scores.
Third-party rating source | Nationwide rating/score |
---|---|
AM Best Financial Strength Rating4 | A (Excellent) |
CRASH Network 2023 Insurer Report Card5 | C — Ranked 52 out of 88, No. 3 among largest providers |
J.D. Power 2023 Claims Satisfaction Study6 | 875 out of 1,000 — No. 14 overall |
J.D. Power 2023 Insurance Shopping Study7 | 861 out of 1,000 — No. 3 among large insurers |
Nationwide’s website and mobile app include features that you’d find with any other leading auto insurance app. Some of those features include:
The Nationwide mobile app has a 4.4-star rating (out of 5) for Android and a 4.7-star rating for iOS users, which are great scores, especially considering that the app has tens of thousands of downloads on both platforms.
At AutoInsurance.com, we review auto insurance providers on four factors:
Read more about our ratings and methodology.
To receive a quote through Nationwide’s website, you’ll need the following pieces of information:
To get a quote for Nationwide’s pay-per-mile insurance, SmartMiles, you will need to speak with an agent on the phone.
Yes, Nationwide does offer SR-22 certificates for high-risk drivers.
An SR-22 certificate is required for drivers who have a DUI or other serious violations on their record. The SR-22 proves that these individuals have the minimum insurance required to drive in their state, and their insurance provider must agree to file an SR-22 with that state.
You can file a claim with Nationwide in the following ways:
On average, Nationwide is slightly cheaper than the national average. However, it is considerably cheaper for individuals with bad credit and families adding teens to their policies.
NAIC Releases 2022 Market Share Data. National Association of Insurance Commissioners. (2023, Mar 1).
https://content.naic.org/article/naic-releases-2022-market-share-data
Auto insurance discounts. Nationwide. (2024).
https://www.nationwide.com/personal/insurance/auto/discounts/
CREDIT-BASED INSURANCE SCORES: IMPACTS ON CONSUMERS OF AUTOMOBILE INSURANCE: A Report to Congress by the Federal Trade Commission. (2007, Jul).
https://www.ftc.gov/sites/default/files/documents/reports/credit-based-insurance-scores-impacts-consumers-automobile-insurance-report-congress-federal-trade/p044804facta_report_credit-based_insurance_scores.pdf
AM Best Downgrades Credit Ratings of Nationwide Mutual Insurance Co & Its P/C Subs; Affirms Credit Ratings of Life Affiliates. AM Best. (2024).
https://news.ambest.com/pr/PressContent.aspx?refnum=34176&altsrc=2
Top Rated U.S. Car Insurance Companies for 2024. Crash Network. (2024).
https://www.crashnetwork.com/irc/
Auto Insurers Manage Customer Expectations as Repair Cycle Times Double in Two Years, J.D. Power Finds. J.D. Power. (2023, Oct 26).
https://www.jdpower.com/business/press-releases/2023-us-auto-claims-satisfaction-study
Auto Insurance Shopping and Switch Rates Reach New Highs as Premiums Surge, J.D. Power Finds. J.D. Power. (2023, Apr 27).
https://www.jdpower.com/business/press-releases/2023-us-insurance-shopping-study